Branding Essentials: The journey of creating a brand book

What is a brand book?

In a nutshell, it’s the visual manifestation of your brand’s mission, vision and values – its different elements combined make your brand instantly recognisable to your users.

The components that should be included in a brand book are:

  • The brand name
  • The logo
  • An outline of the brand story
  • Icons
  • Fonts
  • The colour scheme
  • Examples of images that reflect the brand
  • The form of language used and the communication style &nbsp 

A brand book ensures that your brand is instantly recognizable to your users. But it also has a significant use internally, as it ensures that all your staff are on the same page and know how to effectively communicate your brand through different channels

Why is a brand book important?

We’ve already mentioned that a brand book ensures that your brand is instantly recognisable to your users. But it also has a significant use internally, as it ensures that all your staff are on the same page and know how to effectively communicate your brand through different channels, and importantly, that consistency is maintained.

From a design perspective, the brand book makes things clear for designers, allowing new members to quickly get to grips with the nitty-gritty of the design. From a marketing and sales perspective, it allows for consistency in client communication.

Source: 10clouds.com

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