UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer’s experience. There’s a lot of psychology and sociology in UX, understanding the precise business personas to craft a targeted experience. On the flip side, UI is more along the lines of graphic design. It’s how a site looks and feels, in addition to how it operates. It translates a brand’s strengths and voice onto the screen. UX and UI complement each other, working in tandem to create an exemplary product.
Together, UI and UX create a good user experience that takes the user on a predefined journey, known as a user flow. We make sure that the journey is one that directly supports your business goals while fulfilling the user’s needs and interests. An integrated digital experience is necessary to connect brands to the people who matter the most.
We dive deep to understand the desired end-user behavior you want to see and begin developing the right user experience to make that behavior happen
Your competitive landscape is important. We conduct key stakeholder interviews to gain a holistic understanding of your competitors, industry and overall positioning.
This is where we map out how a user would navigate through your website and determine the required elements needed to have a simple and effective user journey.
We design the graphics and assets that make your user experience look as good as it feels.
From user scenarios to functionality, we test your UX and work with your team to evaluate, adjust, and optimize as needed.